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Politico: Pharmacies score customer data in vaccine effort. Some are crying foul.

By Mohana Ravindranath and Susannah Luthi

Millions of Americans streaming through retail pharmacies to receive Covid vaccines have no choice but to hand over their personal information to those companies, raising red flags for privacy watchdogs who are pressing for oversight of how the pharmacies may use the data bonanza to boost their profits.

Pharmacy chains like CVS Health, Walgreens, Rite Aid and others are playing an increasingly larger role in the nationwide inoculation effort, as vaccines become more widely available in the coming weeks. While providing vaccinations themselves aren’t a major moneymaker for the retailers, they have been able to scoop up data on new customers that could prove to be valuable.

 

Many of the pharmacies require people to provide at least phone numbers or email addresses at the point of booking an appointment. Some others — including Walgreens, Sam’s Club and parent company Walmart, and Health Mart Pharmacy — require that people create online user accounts before they can search their websites for still-limited vaccine appointments.

The stores’ online appointment portals usually don’t make explicit how the companies will use the information customers are providing. Privacy watchdog groups and some members of Congress have expressed concern about whether the pharmacy chains will use that data for marketing, like selling ibuprofen or other products to deal with aftereffects of the shots. And they caution that less tech-savvy patients hunting for appointments may unwittingly join pharmacy loyalty programs that could bombard them with unexpected marketing emails and texts.

“We don’t want to see folks in their desire to get vaccinated — and frankly, protect themselves and their loved ones — be in any way taken advantage of,” said Andrew Crawford, a lawyer at the Center for Democracy and Technology.

Some prominent consumer rights organizations, including the Electronic Privacy Information Center, on Friday sent a letter urging a group of Democratic state attorneys general to investigate how major pharmacy retailers are using data from Covid vaccine sign-ups. They’re also pressuring those retailers to keep that information separate from marketing or business databases and only collect the minimum amount of information necessary for vaccine appointments.

The Biden administration has bet big on retail pharmacies, this week announcing plans to more than double to 40,000 the number of pharmacy sites providing Covid vaccinations through a federal program. Federal data show that the sites are popular with Americans, who have increasingly grown accustomed to getting annual flu shots at their local pharmacies. The White House did not respond to questions about pharmacies’ use of data from Covid vaccine appointments.

The pharmacies say the data they are collecting is important for efficiently getting people in for vaccinations and that they are following health privacy rules. And some privacy attorneys point out that pharmacies have wide latitude to collect and use customer data, so long as they’re not mining sensitive health information...

...Some lawmakers have recently introduced bills aimed at curbing companies’ use of data collected for the pandemic response, warning that efforts to fight the virus have been hindered by people’s fears about how their personal information might be used. One of those measures, the Public Health Emergency Privacy Act, would limit how retailers use vaccine scheduling data.

“Data should be used as intended, with public health agencies and tech companies deploying new digital tools to fight the spread of COVID-19,” said bill co-sponsor Rep. Suzan DelBene (D-Wash.).

Click here to read the full article on Politico.

The stores’ online appointment portals usually don’t make explicit how the companies will use the information customers are providing. Privacy watchdog groups and some members of Congress have expressed concern about whether the pharmacy chains will use that data for marketing, like selling ibuprofen or other products to deal with aftereffects of the shots. And they caution that less tech-savvy patients hunting for appointments may unwittingly join pharmacy loyalty programs that could bombard them with unexpected marketing emails and texts.

“We don’t want to see folks in their desire to get vaccinated — and frankly, protect themselves and their loved ones — be in any way taken advantage of,” said Andrew Crawford, a lawyer at the Center for Democracy and Technology.

Some prominent consumer rights organizations, including the Electronic Privacy Information Center, on Friday sent a letter urging a group of Democratic state attorneys general to investigate how major pharmacy retailers are using data from Covid vaccine sign-ups. They’re also pressuring those retailers to keep that information separate from marketing or business databases and only collect the minimum amount of information necessary for vaccine appointments.

The Biden administration has bet big on retail pharmacies, this week announcing plans to more than double to 40,000 the number of pharmacy sites providing Covid vaccinations through a federal program. Federal data show that the sites are popular with Americans, who have increasingly grown accustomed to getting annual flu shots at their local pharmacies. The White House did not respond to questions about pharmacies’ use of data from Covid vaccine appointments.

The stores’ online appointment portals usually don’t make explicit how the companies will use the information customers are providing. Privacy watchdog groups and some members of Congress have expressed concern about whether the pharmacy chains will use that data for marketing, like selling ibuprofen or other products to deal with aftereffects of the shots. And they caution that less tech-savvy patients hunting for appointments may unwittingly join pharmacy loyalty programs that could bombard them with unexpected marketing emails and texts.

“We don’t want to see folks in their desire to get vaccinated — and frankly, protect themselves and their loved ones — be in any way taken advantage of,” said Andrew Crawford, a lawyer at the Center for Democracy and Technology.

Some prominent consumer rights organizations, including the Electronic Privacy Information Center, on Friday sent a letter urging a group of Democratic state attorneys general to investigate how major pharmacy retailers are using data from Covid vaccine sign-ups. They’re also pressuring those retailers to keep that information separate from marketing or business databases and only collect the minimum amount of information necessary for vaccine appointments.

The Biden administration has bet big on retail pharmacies, this week announcing plans to more than double to 40,000 the number of pharmacy sites providing Covid vaccinations through a federal program. Federal data show that the sites are popular with Americans, who have increasingly grown accustomed to getting annual flu shots at their local pharmacies. The White House did not respond to questions about pharmacies’ use of data from Covid vaccine appointments.

The stores’ online appointment portals usually don’t make explicit how the companies will use the information customers are providing. Privacy watchdog groups and some members of Congress have expressed concern about whether the pharmacy chains will use that data for marketing, like selling ibuprofen or other products to deal with aftereffects of the shots. And they caution that less tech-savvy patients hunting for appointments may unwittingly join pharmacy loyalty programs that could bombard them with unexpected marketing emails and texts.

“We don’t want to see folks in their desire to get vaccinated — and frankly, protect themselves and their loved ones — be in any way taken advantage of,” said Andrew Crawford, a lawyer at the Center for Democracy and Technology.

Some prominent consumer rights organizations, including the Electronic Privacy Information Center, on Friday sent a letter urging a group of Democratic state attorneys general to investigate how major pharmacy retailers are using data from Covid vaccine sign-ups. They’re also pressuring those retailers to keep that information separate from marketing or business databases and only collect the minimum amount of information necessary for vaccine appointments.

The Biden administration has bet big on retail pharmacies, this week announcing plans to more than double to 40,000 the number of pharmacy sites providing Covid vaccinations through a federal program. Federal data show that the sites are popular with Americans, who have increasingly grown accustomed to getting annual flu shots at their local pharmacies. The White House did not respond to questions about pharmacies’ use of data from Covid vaccine appointments.

The stores’ online appointment portals usually don’t make explicit how the companies will use the information customers are providing. Privacy watchdog groups and some members of Congress have expressed concern about whether the pharmacy chains will use that data for marketing, like selling ibuprofen or other products to deal with aftereffects of the shots. And they caution that less tech-savvy patients hunting for appointments may unwittingly join pharmacy loyalty programs that could bombard them with unexpected marketing emails and texts.

“We don’t want to see folks in their desire to get vaccinated — and frankly, protect themselves and their loved ones — be in any way taken advantage of,” said Andrew Crawford, a lawyer at the Center for Democracy and Technology.

Some prominent consumer rights organizations, including the Electronic Privacy Information Center, on Friday sent a letter urging a group of Democratic state attorneys general to investigate how major pharmacy retailers are using data from Covid vaccine sign-ups. They’re also pressuring those retailers to keep that information separate from marketing or business databases and only collect the minimum amount of information necessary for vaccine appointments.

The Biden administration has bet big on retail pharmacies, this week announcing plans to more than double to 40,000 the number of pharmacy sites providing Covid vaccinations through a federal program. Federal data show that the sites are popular with Americans, who have increasingly grown accustomed to getting annual flu shots at their local pharmacies. The White House did not respond to questions about pharmacies’ use of data from Covid vaccine appointments.

The stores’ online appointment portals usually don’t make explicit how the companies will use the information customers are providing. Privacy watchdog groups and some members of Congress have expressed concern about whether the pharmacy chains will use that data for marketing, like selling ibuprofen or other products to deal with aftereffects of the shots. And they caution that less tech-savvy patients hunting for appointments may unwittingly join pharmacy loyalty programs that could bombard them with unexpected marketing emails and texts.

“We don’t want to see folks in their desire to get vaccinated — and frankly, protect themselves and their loved ones — be in any way taken advantage of,” said Andrew Crawford, a lawyer at the Center for Democracy and Technology.

Some prominent consumer rights organizations, including the Electronic Privacy Information Center, on Friday sent a letter urging a group of Democratic state attorneys general to investigate how major pharmacy retailers are using data from Covid vaccine sign-ups. They’re also pressuring those retailers to keep that information separate from marketing or business databases and only collect the minimum amount of information necessary for vaccine appointments.

The Biden administration has bet big on retail pharmacies, this week announcing plans to more than double to 40,000 the number of pharmacy sites providing Covid vaccinations through a federal program. Federal data show that the sites are popular with Americans, who have increasingly grown accustomed to getting annual flu shots at their local pharmacies. The White House did not respond to questions about pharmacies’ use of data from Covid vaccine appointments.

The pharmacies say the data they are collecting is important for efficiently getting people in for vaccinations and that they are following health privacy rules. And some privacy attorneys point out that pharmacies have wide latitude to collect and use customer data, so long as they’re not mining sensitive health information.

But consumer advocates say there should be stronger limitations on how pharmacies use Covid vaccination data, given the urgency of the health crisis and how hard it is to find an alternative vaccination site in many cases.

The pharmacies say the data they are collecting is important for efficiently getting people in for vaccinations and that they are following health privacy rules. And some privacy attorneys point out that pharmacies have wide latitude to collect and use customer data, so long as they’re not mining sensitive health information.

But consumer advocates say there should be stronger limitations on how pharmacies use Covid vaccination data, given the urgency of the health crisis and how hard it is to find an alternative vaccination site in many cases.

The pharmacies say the data they are collecting is important for efficiently getting people in for vaccinations and that they are following health privacy rules. And some privacy attorneys point out that pharmacies have wide latitude to collect and use customer data, so long as they’re not mining sensitive health information.

But consumer advocates say there should be stronger limitations on how pharmacies use Covid vaccination data, given the urgency of the health crisis and how hard it is to find an alternative vaccination site in many cases.

The pharmacies say the data they are collecting is important for efficiently getting people in for vaccinations and that they are following health privacy rules. And some privacy attorneys point out that pharmacies have wide latitude to collect and use customer data, so long as they’re not mining sensitive health information.
The pharmacies say the data they are collecting is important for efficiently getting people in for vaccinations and that they are following health privacy rules. And some privacy attorneys point out that pharmacies have wide latitude to collect and use customer data, so long as they’re not mining sensitive health information.